The principles of fundraising: secret for success

Many of the techniques and fundraising skills may be or have been adapted from the commercial profession of “marketing” (in fact, many NGOs refer to fundraising as “marketing”). Although marketing and business knowledge can be valuable, they should always be applied in an ethical manner. All fundraisers (paid or volunteer) must, first and foremost, be fully convinced of the value, integrity and benefits of the organization and the activities for which the funds raised will be used. Click here for Nonprofit software.

The marketing profession

Many of the fundraising skills and techniques used by NGOs and some UN agencies have been developed and adapted from the commercial marketing profession. Some (often oblivious or unsuccessful in the sales or marketing profession) see it as a cynical and deceptive activity. Perhaps it is the way in which some practice it, but it does not have to be, and often it is not. If a sales or marketing professional genuinely believes in the value of the product, sales can be done honestly and ethically.Visit this site for Click here for Nonprofit software.

The principles of sincerity and ethical integrity apply especially to fundraising. Fundraising should be the responsibility of the members of the organization, although they can participate in different ways. It does not have to be left only to professionals. All of us, therefore, must have knowledge about the principles and techniques of fundraising. It is a fundraiser, first and foremost, you must be sincerely convinced of the integrity of the organization, and the benefit and value of the activity or project of this organization. Potential and previous donors quickly detect the falsehood, dishonesty and misappropriation of “their” donations.


Recognition of donations

Recognition is paramount. Many donors use their grants to gain prestige and honors in their communities. The gratitude to each donor is a small price. Make sure that the communities that help are aware of the gratitude due to all the donations, and praise the donors for their loyalty to the community and for their much needed and appreciated donation (in money or species).


The most important word in fundraising and in the management of an NGO, CBO or a successful community project is “thank you!”

Many NGO members have wondered why the enthusiasm for their activities has cooled, and the funds have stopped coming, and often the cause is simply that the NGO forgot to acknowledge and thank the donors.

Progress reports

Beyond a simple “thank you”, donors want to know what has been achieved with the money they have donated. The most effective way to thank him is a progress report. Donors have little interest in their activities, are more interested in the results of these activities: have you achieved, totally or partially, the objectives you established when you asked for the donation? The CMP has prepared other documents on report writing; use them and combine the writing of reports with the obtaining of resources. Fundraising and report writing are not independent activities.

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